Synergy,
Irelands leading POP specialists has launched a range of refrigerated marketing
solutions into the UK market. Launched at the In-Store Marketing Show they are
designed to improve sales and brand awareness.
They have a proven sales record throughout Europe and are set to transform the
market here in the UK. The enormous communication space and optimal presentation
of chilled products allow brands and retailers to differentiate their product
from competitors in the chilled area and around the store.
STORES
CHILL OUT AS SALES HOT UP!
Michael
Jeffrey MD of Synergy POP Solutions and Past Chairman
of POPAI UK & Ireland said
"We are delighted to be building on the company’s launch into the
UK with a range of refrigerated products that are designed to revolutionise
the FMCG market here."
Synergy’s
Refrigerated Marketing Solutions will give UK Brands and Retailers the opportunity
for the first time to gain impactful, effective and additional off-shelf chilled
merchandising and display space. The end result will be increased sales and
the ability to position and market chilled products around the store or at the
tills.
Kelly
Rafferty, Cheesestrings Trade Marketing Manager with Golden Cow Dairies
Ltd says of a recent trial in Sainsbury’s, "Visually compelling, this
fridge reinforced brand awareness in store, adding theatre and vibrancy while
also increasing sales!"
As
Michael Jeffrey explained.
"The Refrigerated Marketing Solution is ideal for product launches, key
selling or seasonal periods and for cross-promotion in non chilled product areas
of the store – i.e. Meat and salads in the Bar-b-que area! Deli & Cheese
in Off Sales, or Lunchables in the snack aisles!"…
.
