Synergy, one of the UK's leading At Retail Marketing specialists, has teamed up with POPAI, Unilever and Tesco Ireland to research the impact on sales of introducing secondary refrigerated display coolers in store.

The study, POPAI's first with Tesco, looked at measuring the effect on sales (volume / value) and shopper behaviour for the Pro-Activ brand for coolers placed in different locations around the store in dairy, breakfast and in bakery.

Guy Vaughan, Managing Director, Retail Marketing Services explains "This is a valuable study - not only that it involves ground breaking research, market leading brands and retailers but proves display coolers increase sales".
Synergy's refrigerated marketing solutions have given UK and Irish brands and retailers the opportunity for the first time to gain impactful, effective and additional off-shelf chilled merchandising and display space. The end result is increased sales and the ability to position and market chilled products around the store or at the tills."

As Michael Jeffrey, MD Synergy POP Solutions, explained 'The refrigerated marketing solution is ideal for product launches, key selling or seasonal periods and for cross promotion in non-chilled product areas of the store, i.e. meat and salads in the b-b-q area, deli and cheese in off sales or lunchables in the snack aisles."

POPAI are hosting the official Press Release and debriefing of the results on 1st July 2005 at the Radisson SAS St Helen's Hotel, Stilorgan Road, Dublin 4 Ireland to discuss the research finding of the Pro-Activ Cooler Study or to find out how refrigerated marketing can help increase your sales. Why not come along and hear it for yourself.

Alternatively Contact:
POPAI UK
Devonshire House
Bank Street
Lutterworth
Leicestershire
LE17 4AG
T: 0145 555 4848