Synergy POP Solutions

Since Synergy has launched refrigerated marketing solutions at the In-Store Marketing show last year brands have been reaping the rewards of this new opportunity to create secondary chilled display and increase their sales. One of these companies is Glanbia. David Field, Category and Trade Marketing Manager, Glanbia Consumer Foods Ireland, said of the coolers, "Designed to be a product replica and with a newly developed bottle dispensing system the Yoplait Everybody cooler has exceeded our expectations in in-store tests. It has also given the customer an alternative purchasing opportunity and delivers competitive advantage for the brand."

Likewise Sharon Dunne, Petits Filous Brand Manager, Glanbia was also very impressed with Synergy's on-shelf cooler "We know Mum buys baby's food in the baby section of the store so what we needed was a way to get visibility and sales of our Petits Filous products in this ambient area... Synergy's on-shelf cooler was the ideal solution and the uplift in sales shows that both the retailer and the customer are buying into it".

Synergy's range of refrigerated marketing solutions has revolutionised refrigeration from merely being a means too store product to becoming a vital marketing tool. Products that were once trapped in a certain category can now be located anywhere in-store whether it be at the till or on-shelf etc.
Refrigeration is becoming an important element for brands and retailers in their marketing strategy. Improvements and Developments within this industry is paving the way for chilled products to make use of point of purchase opportunities that were once only available to the ambient brand categories.

For Further information contact Aideen Jeffrey at Synergy POP-Solutions on:
+44 (0) 28 9031 3339 or e-mail marketing@pop-solutions.net

Client Contact Details available on request:
David Field, Category and Trade Marketing Manager, Glanbia Consumer Foods Ireland.
Sharon Dunne, Petits Filous Brand Manager, Glanbia Consumer Foods Ireland.