Synergy Pop Solutions, Belfast are celebrating their tenth anniversary as the first and only Point of Purchase Advertising Specialist in Ireland and have recently expanded into the UK Marketplace. The company currently employs 8 people and have offices based in Dublin and Manchester. Not only has Synergy expanded their clientele but they have also expanded their product range into the chilled category.

Over the years Synergy has offered a range of consultancy services and products to retailers and brands enabling companies to maximise opportunities offered to them from in-store advertising.

As Michael Jeffrey, Managing Director of Synergy stated "since three out of four buying decisions are being made at the point of purchase, an in-store advertising medium should not be underestimated."

Synergy's dedication to client needs and their unique understanding of customer buying behaviour has allowed them to stand out as a prominent company in the advertising sector, which has lead to their expansion and to ten years within the industry.

Michael Jeffrey, former chairman for POPAI UK & Ireland has a diploma in Point of Purchase Advertising and is very excited that Synergy is celebrating their 10th anniversary.