Our approach is to market and position the coolers as "Branded Display Units for products that require to be chilled" and aim our communication to the Brands and Marketing people within interested organisations along the same lines as we would for any form of ambient POP - we are not selling refrigeration - although the coolers are themselves technologically and build quality wise well ahead of any other display coolers on the market.

 

 

SPECIAL DESIGNS & CUSTOMISATION

Through the manufacturer Synergy offers a full Design & Development service on all chilled display projects through to Delivery, Installation, Set-up Instore and Merchandising and Management Programmes or individual elements of service as you require.
SALES LEVEL ADVANTAGES
- Open display without door
- Extra shelf space
- Generates extra turnover and impulse sales
- Better visibility of your Brands and Products
- Possibility to combine different products of the same brand
- Animates the store
- Combine fresh products and groceries in the same presentation
- Enables cross merchandising
OPERATIONAL & TECHNICAL LEVEL ADVANTAGES
- Composition of the display to your specific requirements
- Printing based on your requirements
- Additional decoration as you require
- Merchandising adapted to your logistic system
- Temperature between 2C and 7C (as standard)
- Simple 'Plug & Play' operation
- Electronic Temperature control - Complete accuracy and food safety
- Automatic water evaporation - No spills
- Automatic Defrosting - 2 seconds every 2 minutes = better efficiency & temperature control
- No Service Contracts required
MARKETING LEVEL ADVANTAGES
- Enormous communication space for your products in-store
- Optimal presentation of chilled products
- Adaptable to your products and brand image
- Supports new product launch
- Link with above the line communication
- Bigger chance to confront the shopper with your product
- Support Instore Demonstrations & Sampling with "product-to-hand"
- Possibility to communicate about promotions or themes, such as Christmas, Easter,
Valentine's Day, Barbeque, Back-to-school . . .
- Suits a wide range of retail distribution channels; Multiples, Convenience, Mass Market,
cosmetic stores, pharmacies, non-food retail.
MERCHANDISING AND INSTALLATION
We can carry out site surveys throughout UK and Ireland to determine best locations, availability of power supply or requirements. We can bulk deliver or distribute to individual stores. We can set up coolers, provide electrical connections in line with retailers requirements and statutory regulations if required (all personnel fully qualified, trained, competent, experienced and insured). We can merchandise and stock coolers on the shop floor, provide up-lifts and store/location rotation as well as re-branding and supplementary merchandising control.
You just simply "Plug & Play" and there are no maintenance or service contracts required.