Michael has a diploma in Point of Purchase Advertising and has had over 25 years of experience in the industry. He was also a founding member of POPAI UK in 1992. This experience has allowed him to excel in the field of Point of Purchase were he offers strategic solutions to brands and retailers and also understands customer buying behaviours which allows him to maximise any opportunities available at Point of Purchase.

Michael is a Past Chairman of POPAI (a world-wide organisation founded in the USA in 1936, and now with chapters across Europe and in Australia, Asia and South America). The Association undertakes continuous research and promotes best practice in the increasingly complex discipline of point of purchase and numbers amongst its members the worlds leading FMCG brand retailers and communication companies. This allows Michael to keep up-to-date with any developments in Point of Purchase and he can apply this to the needs of brands and retailers.

Last year Michael set-up POPAI Ireland. POPAI both recognises the potential for development but also the importance of the POP market in Ireland, we recently ran our second one day P-O-P conference with over 70 delegates. POPAI Ireland also announced details of their first research study to be conducted in Ireland, a joint study with Synergy, Unilever's Pro-Activ Brand, Tesco & POPAI.


Michael Jeffrey is the Managing Director of Synergy P.O.P. Solutions Limited.

Synergy is the first and only At Retail Marketing specialist in Ireland and works with brands, retailers and agencies in all aspects of In store Marketing, design and Point of Purchase execution.

Michael joined Print & Display in 1990 as Sales Manager for Northern Ireland and Scotland. In 1994 he became Managing Director of P & D Direct specialising in POP consultancy, design sales promotion and production services. By 1998 the company name was changed to Synergy POP-Solutions, and made the final transition to becoming a specialist POP communications agency providing research, strategic planning, concepts & design and project management in developing POP programmes for clients. Recently following an M.B.O the company has expanded due to the increase in demand, for its services. Six new members of staff have been taken on and the company has moved to a purpose built head office in The Gasworks, Belfast and has also set up offices in Dublin and Manchester.
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